NOW IN PRE-RELEASE
Demand = Growth.
Create Demand.
AI-Powered Demand Generation Funnel that improves as it learns.
What TXB Does
Most marketing platforms optimise output. TXB focuses on the demand funnel itself.
Modern marketing tools are excellent at creating content, launching campaigns, and automating activity. But demand rarely fails because teams lack output.
Funnels fail when technology does not connect cleanly, when user experience creates friction, when messaging and offers are misaligned, or when ownership breaks down between steps.
TXB exists to observe and improve the demand funnel as a system, making these failure points visible and addressable over time.
Beyond content creation
TXB does not focus on generating more assets, but on how demand actually moves through the funnel
Where funnels really break
Technology gaps, UX friction, unclear offers, weak messaging, and broken handovers
System-level visibility
Seeing the full journey across traffic, conversion, nurture, follow-up, and sales
Works with your stack
Designed to sit above existing tools rather than replace them
Reliability over activity
Optimising for consistent outcomes, not more campaigns or faster output
Human-led, AI-supported
AI helps surface patterns and friction, guided by experienced demand practitioners
Who TXB is for
If any of these sound familiar, TXB is being built for you.
You want marketing to be measurable, not debatable
You are accountable for pipeline and ROI, but attribution is unclear and reporting turns into opinions instead of decisions.
You want visibility across the funnel so you can prove what is working and fix what is not.
You need campaigns that run consistently without chaos
Launching and improving campaigns takes too long, follow-up breaks, and momentum dies because everything depends on manual work and disconnected tools.
You want a system that runs reliably week after week, without heroic effort from your team.
You believe better UX drives better revenue outcomes
You can generate clicks, but UX friction breaks momentum and messaging drifts across ads, landing pages, and nurture sequences.
You want a connected experience that is easy to understand, easy to trust, and easy to act on.
You are actively testing which channels actually work
Paid ads, outbound direct, social media, partnerships. You want to learn what performs for your business, then scale it with confidence.
You want a repeatable system that helps you focus effort where results show up.
When user journeys break, revenue suffers
You’re doing the work. But the funnel journey breaks across tools and touchpoints. UX friction goes unnoticed. Leads leak. Conversion suffers. Reporting turns into arguments.
If you're running B2B marketing and any of this feels familiar, you're not alone. Do any of these show up in your day-to-day?
You're Flying Blind
You are building and launching campaigns, but you do not have a reliable feedback loop to improve conversion or spot UX friction early.
- You are guessing which headlines, CTAs, and offers will convert.
- You do not know which steps in the journey are causing confusion or drop-off.
- Testing is manual and inconsistent, so UX issues repeat and performance stays flat.
Everything Takes Too Long
Iteration is slow, so friction stays in the funnel and you spend money on campaigns that never get a chance to improve properly.
- Landing page updates take weeks instead of hours.
- Small journey fixes require developers, tickets, and waiting in line.
- By the time you improve something, the opportunity (and budget) is gone.
Tools Don't Talk to Each Other
Your marketing stack has power, but it is fragmented. Visibility breaks across systems and the customer journey loses consistency.
- CRM, landing pages, email, and analytics sit in separate systems.
- Attribution is unclear, so scaling decisions feel risky.
- ROI is hard to prove, even when the real issue is the journey experience.
Fix the System. Fix the Symptoms.
TXB connects your full demand funnel as one measurable system, then improves performance over time. Fix broken journeys, hidden UX friction, and lead leakage in one place.
What TXB offers
TXB is an AI-powered demand funnel that helps mid-market B2B teams launch faster, convert more leads, and improve performance with confidence.
Most B2B teams run demand gen across disconnected tools and inconsistent experiences. That creates UX friction, slows iteration, and makes conversion improvements painful.
TXB gives you one connected system to plan, deploy, measure, and improve campaigns end to end, with optimisation loops and AI inside the pipeline over time.
Landing pages, lead capture, nurture, and handover work as one pipeline so the journey stays consistent and measurable.
Define messaging, offers, funnel flow, and success metrics with structured planning, collaboration, and review inside TXB.
See where people hesitate or drop off, what drives results, and what to change next to lift conversion across the funnel.
TXB will recommend improvements, speed up testing, and learn what your audience responds to so results improve over time.
One connected funnel from click to client
Landing pages, lead capture, nurture, and handover work as one pipeline so the journey stays consistent and measurable.
Human Intelligence +
Artificial Intelligence
Smarter demand funnel. Revenue growth.
We believe the best outcomes come from the union of human experience design expertise and AI-powered acceleration.
We combine strategic thinking, customer insight, and UX judgement with intelligent systems that help teams move faster and execute with precision.
This is the foundation of our white-glove engagement model, where we partner closely with your team to design, build, and optimise demand funnels that perform.
