Who This Assessment Is For
Growth leaders who know their funnel should be performing better, but can't pinpoint why
This assessment is designed for B2B marketing leaders, founders, and revenue owners who are investing in demand generation but not seeing consistent, predictable pipeline growth.
If you're looking for a basic marketing checklist, this isn't it. This is for leaders who want a diagnostic that reveals the structural gaps in their funnel, and what to fix first.
Marketing Directors & VPs of Growth
- Campaigns launch but results are unpredictable. Some months are strong, others flat
- Can't confidently tell leadership which channels produce qualified pipeline
- Team is working hard but the funnel doesn't feel like a system
Founders & CEOs Overseeing Growth
- Marketing and sales aren't aligned on what a qualified lead looks like
- Tools are in place but data doesn't flow between them
- Every new campaign feels like starting from scratch
Revenue & Marketing Operations Leaders
- Spending too much time on manual processes that should be automated
- Attribution is incomplete. Can't track the full journey from first touch to revenue
- Know something's broken in the handover between marketing and sales but can't prove it
What You'll Discover
Your score across four critical dimensions of demand funnel maturity
The assessment evaluates your demand funnel across four dimensions that map directly to the capabilities that drive predictable B2B pipeline growth. Each dimension reveals a different part of the picture.
System & Workflow
Is your funnel a designed system or disconnected campaigns?
Leads arrive, but what happens next? Is there a reliable process for scoring, routing, and nurturing, or does it depend on who notices?
This dimension reveals whether your demand generation operates as a system or a collection of manual processes.
Content & Experience
Does your content work as a strategic system or random acts of marketing?
Are your content assets mapped to buyer stages? Do your digital touchpoints feel intentional and personalised, or generic and disconnected?
This dimension reveals whether your content investment is compounding or being wasted.
Measurement & Visibility
Can you see what's working and where leads leak?
When leadership asks what marketing produced, how confident is your answer? Can you attribute pipeline to specific channels and campaigns?
This dimension shows whether you're making decisions on evidence or intuition.
Execution & Iteration Speed
How fast can you launch, learn, and improve?
How long does it take to go from idea to live campaign? When a lead falls through the cracks, how fast do you find out?
This dimension reveals whether your team's velocity is being leveraged or wasted.
What You Get
Immediate, personalised results you can act on
Complete the assessment in 5–7 minutes and receive your personalised Demand Funnel Readiness Score immediately. No waiting, no sales call required.
Overall Readiness Score
Your 0–100% score with interpretation
See exactly where you stand. Your score is categorised into one of four bands: Foundational, Developing, Established, or Advanced, with specific interpretation for your situation.
Dimension Breakdown
Scores for each of the four dimensions
Understand your strengths and gaps across System & Workflow, Content & Experience, Measurement & Visibility, and Execution & Iteration Speed.
Pattern Recognition
What your score combination reveals
Strong systems but no measurement? Fast execution but no content strategy? Your specific pattern reveals the root cause of your funnel challenges, not just the symptoms.
Personalised Recommendations
Specific next steps based on your results
Receive 3 actionable recommendations tailored to your weakest dimension. Know exactly what to prioritise first, and why it matters.
